As part of Dr. Gene Zito’s retirement planning, in June 2022 his practice affiliated with Jewish Senior Life, a well-respected healthcare organization focused on supporting personalized primary care. This affiliation resulted in what is now Personal Medicine of Rochester. The office is committed to individualized attention, a smaller practice size, convenient access to your doctor, advanced diagnostic screenings, and a comprehensive personal wellness plan.

The health care team includes:

  • Mitchell Ehrenberg, M.D. (full-time)
  • James Budd, M.D. (part-time)
  • Roberta Rink, Practice Administrator

Contact our office at 585-784-6837 or, and we will provide you with all the information you need, including a medical records transfer form and a membership agreement.

An annual out-of-pocket membership fee covers your Annual Wellness Program, which includes Advanced Wellness Screenings, Personalized Diagnostics, Nutrition Education Seminars, Physical Therapy Screening (balance, gait, range of motion, and functional movement) and Comprehensive Wellness Plan. In addition, longer, more in-depth appointments, cell phone access to clinical team, convenient appointments with easy access to sick visits, and a personalized Member web portal.

Typically, the membership fee can be reimbursed through your Health Savings Account.

Most insurance is accepted for routine office visits. Your membership fee covers advanced screenings and services that are not typically covered by insurance.

In an emergency, call 911 and go to the nearest hospital. Patients can choose their preferred hospital.

Personal Medicine of Rochester is affiliated with Jewish Senior Life, a best-in-class organization, keenly focused on supporting a personalized primary care model that enhances patient access. As part of this affiliation, Personal Medicine of Rochester patients have access to Jewish Senior Life’s suite of services, including physical therapy and rehabilitation, long-term care, companion care, memory care and more. Visit for more information about services.

Contact our office at (585) 385-3372 for a medical transfer form and more information.

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